You probably have a variety of products available. With too many keywords in one ad group, you can’t possibly write an ad that caters to every search. Google itself suggests multiple keywords, but we’re here to tell you that’s actually highly ineffective. But it actually stands for Single Keyword Ad Group, and this is the ideal, ultra-focused way to target the customers you want, for less. Yes, I know it sounds like rude British slang, or what you might yelp if a hairless cat ran through your living room unexpectedly. Focus on your priorities: the most profitable demographic, market area or product, and go all-in on just a specific keyword. If you’ve only got a few bucks to spare, spending them on 40 keywords isn’t likely to go very far. Optimize your landing page for conversions by making specific offers that you can follow through with. Not only will that bait-and-switch affect your sales, it’ll affect your Google Ad Quality Score too, dropping you down the rankings. You may capture the attention of a parakeet fanatic with your “50% off bird shampoo!” Google Ad, but if they visit your site and only find conditioners for cockatoos, they’re gonna bounce. It’s to create an ad someone clicks on…and then actually finds the product or information they were looking for. The whole goal here isn’t to just create an ad that someone clicks on. “Brewery IPAs Vancouver Commercial Drive” will be more likely to capture the attention of someone interested in just that. Specific products and services are great here too. Instead, try something with your city and neighbourhood, or even your zip or postal code. A generic keyword like “brewery” won’t target people in your neighbourhood who are actually looking for a place to “slurp some brewskis,” as they say. Long tail keywords are super specific and targeted to one business. Get some great tips to amp up your Quality Score here. In a nutshell, you want to set up your ad to be crystal clear and helpful to the searcher every step of the way. The higher the score, the better your rank, and the better the chances of conversion. Literally: Google assesses every ad’s bid amount, keywords and landing pages, and gives a Quality Score from one to 10. It might sound obvious, but the best way to make sure your small budget is going far is to make sure your ads are top-notch. They should be highly, relevantly themed and thoughtful (you made a plan in step one, remember?): no express set-up, okay? 3. Your gnome fan site is going to get a lot more traction if it’s showing up for searchers who live in gnome-positive cities That means taking the time to curate everything from campaigns to keywords to ad groups to targeted location. Set things up thoroughly from the beginning, and you’ll be in way better shape to succeed. Within Smart Bidding, you could then precisely target specific keywords to help you reach the audience you want (“cat is too naked”) with a maximum budget to ensure you never go over. Your advertising goal, in that case, could be to push a buy-one-get-one-free promotion to households with sphynx cats. (Somebody: please do this ASAP.) Your overall business goal might be to sell 10,000 units this year. Say you make faux-fur coats for sphynx cats. What are your overall business goals? What are your advertising goals? Once you’ve got clarity on those things, you can narrow in on what your actual tactical action plan is. Set a clear objectiveīefore you can get specific with your conversion goals, you’ve gotta think big picture. 10 tips for creating effective Google ads with a limited budget 1. If you’ve got a small budget and big conversion dreams, read on for the best tips to create Google ads that make a serious impact with every cent. I think this is what they call “no risk, high reward.” On average, Google Ads generate two dollars for advertisers for every dollar spent.Īnd the best part is: there’s no minimum budget, and you only pay when a user clicks your ad. Google dominates the search engine market share, with 2.5 million searches happening every second. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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